We are proud to share a key milestone in international collaboration and knowledge exchange.
Under the patronage of Sheikha Bodour bint Sultan Al Qasimi, a Memorandum of Understanding (MoU) was signed at the University of Cambridge Judge Business School between the American University of Sharjah (AUS), Sheraa, and the Cambridge Forum, in the presence of leading stakeholders from both the UAE and the UK.
This agreement establishes a permanent Cambridge Forum pavilion and outlines a framework for ongoing entrepreneurial exchange programmes, reinforcing Sharjah’s role as a global hub for innovation, research, and economic dialogue.
The signing ceremony brought together influential figures from academia, entrepreneurship, and policymaking, reflecting a shared commitment to cross-border collaboration and community-led innovation. The initiative falls under AUS’s #CommunityConnect umbrella, which aims to foster long-term partnerships between knowledge economies.
Ehab Shanti, Co-founder of Crosure Inc. and Commsure Ltd, welcomed this partnership, noting:
This collaboration exemplifies how strategic alliances between universities, entrepreneurial bodies, and knowledge forums can fuel meaningful, future-facing dialogue and outcomes.
With Sheraa’s ecosystem development expertise, AUS’s academic strength, and the Cambridge Forum’s convening power, this initiative is set to drive measurable impact by building networks, scaling ideas, and shaping narratives at the intersection of education and enterprise.